What We Do

Omadi offers a cloud-based software to the towing and related industries. Towing operations use the system to track, analyze, and increase employee productivity, while enhancing communication and replacing the need for multiple software solutions.

Who We Are

Our revolutionary software platform began when an owner of a towing company searched for a software to help manage his business. Dissatisfied with the available options, he set out to develop his own custom software. The development of Omadi’s software helped his business increase tows and boosted revenue by 300%, from 400K to 1.2 million in the first year.

Omadi was founded in 2013 by Scott Petersen, COB and Chris Oakeson, CTO.  Prior to co-founding Omadi, Petersen served as the managing director of the nationally ranked Rollins Center for Entrepreneurship and Technology at Brigham Young University. With a forward-thinking approach, Oakeson started building the Omadi software backbone to include complete customization, scalability, and a fast development pace.

We have our eyes set on one mission…

“To deploy dependable, disruptive mobile workforce solutions implemented and supported by our world-class client success team.”

Awards & Funding

In 2015, our rapid growth was recognized in the business world with several prestigious awards. We were ranked by The Utah Valley Entrepreneurial Forum’s “Top 25 under 5 (years)”. The MountainWest Capital Network recognized us as one of fifteen “Emerging Elite” companies at its annual event honoring Utah’s 100 fastest growing companies. We were also awarded the top honor for telematics at the Connected World conference.

In September of 2015, Scott was able to attract Charles Lukens to be our President and COO. Before Omadi, Charles worked as CEO of APU Solutions (a software leader in the automotive parts industry and a company Scott and Charles co-founded). To date we have raised over $6 Million in funding. In May 2015, Peak Ventures invested $700,000 during a Series Seed Round investment in Omadi. In December 2015, we announced Series A funding of $5 Million led by Pelion Venture Partners with participation from Peak Ventures, Kickstart Seedfund, Tall Wave Capital, Service Provider Capital, and additional investors.

Where We’re Going

In just a few years, we have secured hundreds of customers that have benefited from our game changing software. Thanks to our early clients and investors we have grown from a small startup to an industry leader. We have put together a powerful team that continues to enhance our game-changing software. We have one of the strongest and largest software engineering teams in the industries we serve. As we move forward, you can count on us to bring several new features and enhancements that will bring your business to even greater heights.

The Omadi Platform

We use our FATE philosophy—Flexibility, Accountability, Transparency, & Efficiency—as a filter. If a feature doesn’t help your business we won’t develop it.


Omadi is a powerful all-in-one software platform and app that gets every job done with configurable features that fit to your company. This means that rather than conforming your business to your software, Omadi conforms to fit your business. Our software platform was built to help you take full control of your business and allows you to be more efficient by tracking, analyzing, and enhancing your workflow.

Get Empowered

Omadi’s technology empowers dispatchers, supervisors, drivers, clients and even bookkeepers, to automate and streamline thousands of activities. We help you keep your many trucks, drivers, dispatchers and company data, clean and organized. Omadi allows you to make informed decisions by giving you the data you need when you need it. 

Passion Driven

We are dedicated to bringing forth products and services that strengthen and improve your business.  We work hard every day to help your business be more flexible, provide greater accountability, give more transparent service, and become more efficient than ever before.

Contact us today to see how we can help you streamline your business.